Case

Center for Functional Medicine

Business Drivers

Positioning as a leading provider in a growth market

Differentiated approach and broad range of topics

Digitalization and automation of practice processes

Healthcare

Longevity

The Center for Functional Medicine (ZFM) in Munich is a place where modern, cutting-edge medicine and individual health support come together. At a time when chronic illnesses are on the rise and the healthcare system is reaching its limits, a new understanding of medicine is developing: holistic, personalized and scientifically sound. With an interdisciplinary team, the center offers a pioneering alternative to conventional medicine.

The healthcare market has changed dramatically and is now more complex: nutrition, prevention and cutting-edge medicine are becoming increasingly important in order to maintain health and performance. Longevity as a megatrend is turning health into a lifestyle. ZFM stands for modern, functional medicine that views the body, mind and environment as an interconnected system. It is aimed at people who want to actively and responsibly promote their own health. With the new brand identity of Elevate Partners, ZFM is positioning itself as a pioneer.

What does health feel like? - The result is a brand world that combines lightness, precision and trust. The symbolism - above all the soap bubble - visualizes health as something valuable and fragile at the same time. The color scheme, key visuals and spatial design create an atmosphere in which modern medicine and human closeness come together in a tangible way. This claim was also consistently implemented digitally: with an intuitive website that makes information, service and appointment booking easy.

With its brand identity, the Center for Functional Medicine presents itself as a pioneer for integrative medicine in Munich. The clear profile combines medical excellence with emotional accessibility. The new brand makes the center's claim visible and tangible: evidence-based medicine meets empathetic communication, modern design meets digital user-friendliness.

Brand Design

We had one goal - the most beautiful medical practice brand in Germany. The brand design combines functional clarity with an atmospheric design. Clear lines and structured elements provide orientation and calm. The numerous theme worlds reflect the diversity of individual health paths and make the ZFM a place that radiates both professionalism and personal closeness.

Digital presence

The ZFM's digital presence offers a wide range of topics relating to health and functional medicine. Users will find concrete approaches to improving their own health as well as in-depth insights into modern cutting-edge medicine, the range of services and the center's strong partner network. The online reception enables convenient appointment booking and personal service. In addition, the ZFM presents itself as an attractive employer and positions itself digitally as a strong employer brand.

Experience

The ZFM brand experience is consistently designed across all touchpoints and makes the brand's values tangible at every point of contact. In the rooms, ZFM relies on a first-class ambience with vibrant color accents. This creates a holistic brand experience that conveys the brand's identity consistently and authentically at every touchpoint.