Willers

Against the backdrop of digitalization in the construction industry and the generational change in the company, Willers needed to position itself for the future. The revised strategy focused on international expansion, positioning the company as an opinion leader for high-tech buildings and making it an attractive employer for top talent.

Based on the ongoing strategy and culture process as well as a comprehensive market and competition analysis, we have developed the brand identity in the management circle and sharpened the positioning as a technology leader and family business.

The new image is an expression of the company's values and its focus on the future. An approachable corporate culture, Swiss engineering pride and working towards a better, sustainable world thanks to technological possibilities are at the heart of the brand presentation.