Case

Tomorrow Education Group

Business Drivers
Strategic brand management for the Group and 12 corporate brands
Plug-and-play branding and go-to-market support for all learning areas
Digital presence with LeadGen and HR process automation
Education & Learning
In a constantly changing world, education is the key to successfully meeting the technological, ecological and demographic challenges in Europe. The Tomorrow Education Group (TEG) is a leading group of companies in the education market. With a dedicated team of 500 employees and innovative training programs, TEG is the preferred qualification partner for the industries of tomorrow.

Since 2021, Elevate Partners has supported TEG in flexibly adapting its brand architecture to the Group's strong growth. The original positioning as a platform for independent companies was further developed to reflect the increasing market position. Today, TEG presents itself as a powerful group with a clear brand identity that is dynamically oriented towards the changing requirements of the EdTech sector.

The decisive step of bundling a common brand identity under the core "Reskilling Europe" strengthens TEG's branding and ensures clear and coherent brand communication. This brand approach underlines the Group's identity and positions TEG as an innovative pioneer that sees education as the key to overcoming the challenges of the future.

The design reflects a highly dynamic corporate culture that is self-confident, bold and always focused on the essentials. The change has not only strengthened the company's market position, but has also significantly increased its attractiveness as an employer.

Brand portfolio

TEG's brand portfolio is strategically aligned with megatrends, with independent corporate brands that focus on specific areas of expertise. The brand architecture specifically controls the degree of autonomy and group affiliation, thus creating a flexible and scalable basis.

Brand Design

TEG's brand design emphasizes its positioning as one of the most dynamic education companies in Europe. With a self-confident and clear appearance, it emphasizes the strategic direction of driving forward the digital transformation of the education sector in a targeted manner and taking on a leading role in this area.
Brand Drivers
Positioning

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Portfolio

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Experience

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Impact
Driving exponential growth
4 years partnership
12 corporate brands
Testimonial
"We value Elevate Partners' outstanding expertise in managing our brand portfolio with strategic foresight and positioning it precisely in the respective market segments. In combination with the first-class design quality and comprehensive digital know-how, this forms a strong foundation for the sustainable growth of our Group to this day."
Nicolas Stoetter
Founder & Managing Director
Services
Clarify 
Brand Consulting
Audit & Opportunity
Identity & Positioning
Vision, Values & Culture
Brand & Portfolio Architecture
Customer Centricity (CX)
Going to Market Framework
Experience
Digital First
Digital First Branding
Corporate Website
Lead & Sales Automation
Brand Launch & Activation
Product Vision (UX & UI)
Branded Space
Empower
People
Marketing Assets & Content
AI Activation Framework
Employer Branding
Employer Portal
Brand Performance & KPI
Brand Ambassador Trainings