Elevate Partners
ELVP
ELVP
Case

RAITH

Business Drivers
Growth strategy for new markets as a global solution provider
Expansion and restructuring of a complex portfolio of products, technologies and service brands
Building a coherent design system across all touchpoints and improving the customer experience
Technology
RAITH is a global leader in the field of nanotechnology. With its unique solutions for nanofabrication and characterization, RAITH drives innovation in various industries and application areas. These include science and industry, microelectronics, telecommunications, clean tech, life sciences, quantum research and aerospace.

The aim of the rebranding was to emphasize the brand's innovative strength in the field of nanotechnology with a brand identity that inspires the scientific community as well as decision-makers from different industries and offers simplified access to the company's offerings. This transformation was implemented in close collaboration with the brand development team and the respective business units.

A key step in the project was to restructure the existing offering. To this end, a future-proof brand architecture and nomenclature were developed, with clearly defined roles for product, technology and solution brands. By redesigning the visual brand identity, the brand is positioning itself as a progressive solution provider for the digital future of numerous industries worldwide.

The brand as a comprehensive transformation tool is the North Star for numerous decisions along the way and is reflected in all areas of the company today. As the basis for future growth, as a category leader in nanolithography, as a talent magnet for the best minds or as a source of pride. The new brand claim expresses this after 40 years of company history: New Dimensions.

Precision begins with clear communication

Creating orientation and synergy within the portfolio is essential for unlocking growth. We have developed a new brand architecture and product nomenclature that harmonizes all needs while building a value chain for a digital future.

Making nanotechnology tangible

The diversity of RAITH is also expressed in the visual imagery. The high degree of abstraction of nanotechnology demands a human and inspiring visual world.

Marketing assets

We develop scalable marketing assets for RAITH that focus on efficiency and reusability. These include the development of a comprehensive image pool, the creation of high-quality product literature, the design of flexible trade fair presentations and the production of informative newsletters and white papers. This content is designed so that it can be seamlessly integrated into various communication channels, thereby strengthening customer loyalty and conveying expertise.
Brand Drivers
Positioning

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Portfolio

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Experience

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Testimonial
"With Elevate Partners, we have developed and implemented a clear vision for the RAITH brand. Together with the management team, we have sharpened our positioning as a global technology leader for nanofabrication and characterization and strategically optimized our brand architecture for the digital future. The rebranding process - from strategy to implementation - has not only given us a strong brand identity, but also created an ideal foundation for further growth."
Dr. Michael Steigerwald
CEO
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