RAITH Experience Centers

Based on a clear brand strategy and global expansion – with Experience Centers in Troy, NY, and Shanghai – RAITH commissioned Elevate Partners to develop the customer experience in the space. The starting point was a systematic analysis of the customer journey for both core target groups: industrial decision-makers and academic researchers. This led to the zoning, requirements profile, and conceptual foundation for Dortmund – and the global rollout.

The starting point is the sales experience – multi-day visits where every moment counts. The cockpit is the control center: from here, customers control and experience the entire system portfolio, with a direct view into the cleanroom. The aesthetic is deliberately chosen: focused, technological, precise. The cleanroom and lounge form the contrast – deep tech and premium hospitality in close proximity, both on the same level. From this concept, a comprehensive design system for the brand in space was derived: zoning, materials, furniture, lighting, texture, graphics. The foundation for a consistent global rollout.

The RAITH Experience Centers reflect the brand's claim to leadership in all dimensions – technical, architectural, and atmospheric. Customers from industry and science experience RAITH directly through the architecture and the direct encounter with the technology. 500 sq m in Dortmund. The developed design system is applied at the locations in Troy and Shanghai. Realized with Labor Weltenbau (architecture) and Ganter Interior (shopfitting).