Case

RAITH Digital

Business Drivers

B2B website with brand-specific content for all stakeholders

Expansion of the global community through premium content and events

Sales support through conversion-optimized design and lead automation

B2B Website

Lead Automation

RAITH is a global leader in the field of nanotechnology. With its unique solutions for nanofabrication and characterization, RAITH drives innovation in various industries and application areas. These include science and industry, microelectronics, telecommunications, green energy, life sciences, quantum research and space.

The aim of the rebranding was to emphasize the brand's innovative strength in the field of nanotechnology with a brand identity that inspires the scientific community as well as decision-makers from different industries and offers simplified access to the company's offerings. This transformation was implemented in close collaboration with the brand development team and the respective business units.

A key step in the project was to restructure the existing offering. To this end, a future-proof brand architecture and nomenclature were developed, with clearly defined roles for product, technology and solution brands. By redesigning the visual brand identity, the brand is positioning itself as a progressive solution provider for the digital future of numerous industries worldwide.

The brand as a comprehensive transformation tool is the North Star for numerous decisions along the way and is reflected in all areas of the company today. As the basis for future growth, as a category leader in nanolithography, as a talent magnet for the best minds or as a source of pride. The new brand claim expresses this after 40 years of company history: New Dimensions.

Ready for growth

To take Raith Web Experiences to the next level, we have adapted the website's user interface to the expanded portfolio. Applications, products, technologies and services combine to create a holistic value proposition. The intuitive navigation offers interested parties from eight different industries targeted access to industry-specific innovations.

From product to solution provider

Based on the revised brand architecture, access to the right products and orientation in the range for interested parties has been significantly improved. Particular attention is being paid to the 'Digital RAITH+' software brand, the game changer in nanofabrication.

Building a global community

The RAITH Community is a growing platform for nanotech experts. It connects leading scientists and technology companies worldwide. Membership gives RAITH users exclusive access to expertise, specialized training and global events.

Inspiring People

The face of RAITH is above all the people in the company who make progress possible. For the 'Company' and 'Careers' sections of the website, we staged them in a modern visual language.