PaxAn

Recruiting has changed fundamentally in recent years. Due to the influence of new technologies, changing working environments and new requirements on the part of applicants, small and medium-sized companies in particular are facing major challenges. Against this background, the PaxAn brand had to be positioned as a contemporary answer.

As a start-up, our focus was on developing a strong brand that is characterized by a clear positioning, a convincing brand promise, a memorable brand identity and defined values. The customer experience and visual branding were specifically designed to communicate the brand identity in an authentic and appealing way.

PaxAn positions itself as a creative solution provider for all recruitment and HR marketing topics. With tried-and-tested digital solutions and creative campaigns, it offers customized HR concepts. These are based on unique brand experiences for candidates and decision-makers across all touchpoints.