Case

OpenTalk

Business Drivers
Going to Market as the alternative to Zoom, Webex, Teams.
Digital First design system for all touchpoints - end to end.
Digitization of sales processes and academy courses on the website
IT
Telecommunication
OpenTalk is a secure video conference for anyone who values independence, digital sovereignty and data protection. As an alternative with German data protection standards, OpenTalk offers its users an intuitive interface and customizable functions. It facilitates modern collaboration, even in complex call formats.

Elevate accompanies the brand across all touchpoints right from the start. From appearance to user interface to marketing. The customer and user spectrum includes public bodies, companies and educational institutions. The technical foundation is formed by the autonomous and scalable, open source-based software architecture.

To ensure the company's success, we focused on a consistent customer experience right from the start. The focus is on the acceptance and enjoyment of individual user groups - from IT administrators to meeting participants.

We developed the appearance of the brand from the identity of OpenTalk. The concise brand elements such as the logo, corporate typeface and the entire interface are clearly distinguishable in the technical market. The approach reflects the clear attitude of the company.

OpenTalk. Says it all. Reveals nothing.

Typography plays a central role in the representation of brand identity and influences how the brand is perceived. For OpenTalk, we have developed a unique font that emphasizes this identity.
Brand Drivers
Positioning

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Portfolio

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Experience

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Testimonial
"Elevate knows how to combine functionality and experience in product development - from the idea to the design template. By using our brand identity as a creative resource for product development and branding, we have laid the foundation for an excellent user experience and a sustainable differentiation of OpenTalk from the competition."
Markus Michels
CEO
Services
Clarify 
Brand Consulting
Audit & Opportunity
Identity & Positioning
Vision, Values & Culture
Brand & Portfolio Architecture
Customer Centricity (CX)
Going to Market Framework
Experience
Digital First
Digital First Branding
Corporate Website
Lead & Sales Automation
Brand Launch & Activation
Product Vision (UX & UI)
Branded Space
Empower
People
Marketing Assets & Content
AI Activation Framework
Employer Branding
Employer Portal
Brand Performance & KPI
Brand Ambassador Trainings