Go to Market as a digitally sovereign, European collaboration solution with open source tailwind.
Differentiated B2B, B2G and B2C customer approach and product messaging.
Digital-first design across all touchpoints - from branding to accessible UI.
IT
SaaS Interface
OpenCloud is the Heinlein Group's file sharing and collaboration solution. Through intelligent file management and a strong open source community, files become valuable resources - effectively structured and usable in the long term. The brand empowers people and organizations to better use and fully control their data.
With a focus on European data sovereignty, open source security and independence from US providers, OpenCloud is positioning itself as an innovative alternative in the dynamic IT market.
The design approach presents OpenCloud as a contemporary solution for secure and efficient collaboration. The software impresses with its simple usability, seamless integration and versatile functions for different applications.
The digital-first approach ensures consistent user experiences across all touchpoints - from brand design to the website and product UI.
Brand Imagery
The cube is the central symbol for the secure and flexible data room in the cloud. Its reflective surface integrates it seamlessly into its surroundings. The visual language is complemented by scenes from different work situations and a minimalist representation of the interface. The modern and clear imagery emphasizes the innovative power and user-friendliness of OpenCloud.
Accessible interface design
The OpenCloud interface was developed to enable intuitive and accessible use for all users. With a focus on accessibility, functional elements such as high-contrast colors and typography are designed. Interactive elements are clearly highlighted and navigation remains clear and consistent to ensure ease of use for all.
Digital presence
The website presents the wide range of applications of the software for various industries. It clearly highlights the functions and benefits of the product and offers valuable resources for the open source community.
Brand Drivers
Positioning
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Portfolio
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Client Testimonial
"With Elevate Partners, we are delighted to have a long-standing partner at our side who strategically manages the interaction of our brands with foresight and always encourages us to go one step further. We are therefore convinced that we will achieve our goals with the new OpenCloud brand identity and successfully differentiate ourselves in the market."
