Germany-wide going-to-market with a wide range of learning opportunities and strong partners
Lead generation with assessment center and orientation course
Establishment of a start-up community with its own campus in Berlin
Education
Lead Automation
Neustarter is the leading educational partner for successful lateral entry into digital professions in Germany. With a strong community and innovative AI-supported learning opportunities, the brand offers all the skills for a successful future in the digital economy.
Elevate supports the company in its growth and repositioning as an innovative education company. In addition to digital learning concepts and AI-supported qualification courses, the brand also offers physical learning opportunities.
All visual and conceptual brand elements were systematized and implemented on this basis - from the revised brand logo and AI-generated imagery to the new website.
The company is positioning itself as a contemporary education provider with digital DNA. The new corporate design reflects the working and living environment of a new generation. The brand will be rolled out over the course of 2024 and can be experienced at 100+ locations as well as on the company's own campus in Berlin.
Brand Imagery
For the launch campaigns, generative AI was used to create expressive portraits that reflect strength of character and the zeitgeist of digital change.
Digital presence
The Neustarter website is a fully integrated digital platform and offers the community, partners and stakeholders from the B2C, B2B and B2G sectors a wide range of services.
Marketing Assets
From the course presentations to the branding of the rooms, media implementations were created along numerous touchpoints - analog, digital and in the room.
Brand Drivers
Positioning
%
Portfolio
%
Experience
%
Impact
+ 51 % brand value since relaunch
+ 800% Organic Performance
11 years partnership
Testimonial
"The branding process with Elevate has had a lasting impact on our company. The new brand strategy has not only enabled us to sharpen our positioning, but also to build a stronger connection with our target groups. Since the launch, we have noticed a significant increase in awareness, more qualified inquiries and a positive response that is reflected in our daily business. The collaboration was inspiring and has significantly supported our growth."
