Elevate Partners
ELVP
ELVP
Case

Mailbox

Business Drivers
Repositioning from IT provider to all-in-one workplace
Differentiated approach to customer groups for B2C, B2B and B2G
Consistent brand and product experience
IT
Communication
SaaS Interface
What began as a data protection-compliant email service has been strategically developed and repositioned: mailbox is now a digitally sovereign workplace - with Mail, Drive, Meet and Office, made in Germany. Whether for companies, the public sector or private users: mailbox stands for secure communication, clear values and digital independence. As part of the Heinlein Group, mailbox builds on over thirty years of experience in free and secure infrastructure in Europe.

The move from a pure mail provider to a comprehensive digital workplace for communication and collaboration required a clear formulation of the expanded offering. The portfolio of services was restructured, consistently named and presented to users as a digital ecosystem. The redesign makes the transformation visible.

mailbox stands for freedom, security, integrity and excellence. The new design creates a fresh appearance that conveys clarity and trust. The visual language addresses B2B, B2C and B2G target groups and combines technological depth with emotional accessibility

mailbox is now a confident brand with a clear attitude and modern appearance. The new structure makes the offering clear and relevant for all user groups. The rebranding increases visibility and ensures a consistent experience - from print to the digital interface.
To the customer page

From mail provider to digital workplace

Mail, Drive, Meet, Office and Admin - mailbox combines central functions for secure communication and collaboration in one product. A digital workplace that integrates seamlessly into everyday life and enables superior processes.

Digital communication at eye level

The new visual world of mailbox shows target groups in real application situations, presents product functions in a tangible way and creates visual access for different usage contexts. Each customer group is addressed in a differentiated way through brand-typical imagery: with real people, authentic scenes and a clear visual style. Application images are supplemented by AI-generated visuals at product level.

B2C, B2B & B2G - Structured, understandable and relevant for every user group

The right package for every target group: companies will find powerful tools, institutions secure solutions, private customers simple access. The website guides users clearly and intuitively to the right offers - and positions mailbox.org as an attractive solution for all user groups.
Brand Drivers
Positioning

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Portfolio

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Experience

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Testimonial
"The collaboration was characterized by clarity, creativity and real commitment. You managed to visibly and tangibly improve our brand and our product - with a result that works confidently and inspires."
Jan Bakenhus
Teamlead Marketing mailbox at Heinlein Group
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