Case

Magazino

Business Drivers
Positioning as a pioneer of AI-based new logistics
Staging of the new complex technology in real application
Strengthening the employer brand and recruiting through an overarching campaign
Robotics
Logistics
AI technology
Magazino - a Jungheinrich company, offers solutions for processes that could not previously be automated in the field of logistics automation. As one of Germany's leading robotics start-ups, Magazino is revolutionizing supply chain processes for fashion and production logistics with its ACROSAI technology.

The robotics of tomorrow is no longer deterministic. It is flexible, intelligent and autonomous. Magazino develops and builds mobile robots that perceive their environment and make their own decisions. Elevate has been supporting the company with strategic brand management and design since 2018.

The content of the brand focuses on opening up new markets, technology leadership through proprietary software and employer branding for highly qualified employees.

Elevate supports the company in its growth and transformation in all areas of the brand. From start-up to solution provider for smart intralogistics.

From robotics start-up to pioneer of new logistics.

We have been supporting Magazino in various phases of the company's growth since 2016. During this time, the positioning for different markets and stakeholders has been continuously developed.

Deep tech with a human touch

In addition to technical pioneering, the visual language also illustrates the collaboration and team spirit in an inspiring and creative environment.

Robotics that work in parallel with humans

Robotics that work hand in hand with humans. Robot fleets operate in complex environments and prove that the logistics of the future is already a reality today.

Marketing and Sales Materials

Media applications and scalable content were developed for a consistent presence across all touchpoints, including sales, social media, marketing campaigns, trade fairs and employer branding.
Brand Drivers
Positioning

%

Portfolio

%

Experience

%

Impact
8 years partnership
+ 400% applications
Successful Exit
Testimonial
"We are delighted to have found a partner in Elevate who has taken Magazino to the next level. We regularly receive recognition for this work. The team accompanied the positioning process strategically and creatively at the highest level - concise, puristic, perfect!"
Frederik Brandner
Co-Founder & CEO
Services
Clarify 
Brand Consulting
Audit & Opportunity
Identity & Positioning
Vision, Values & Culture
Brand & Portfolio Architecture
Customer Centricity (CX)
Going to Market Framework
Experience
Digital First
Digital First Branding
Corporate Website
Lead & Sales Automation
Brand Launch & Activation
Product Vision (UX & UI)
Branded Space
Empower
People
Marketing Assets & Content
AI Activation Framework
Employer Branding
Employer Portal
Brand Performance & KPI
Brand Ambassador Trainings