Elevate Partners
ELVP
ELVP
Case

Heinlein

Business Drivers
Unification of the sub-brands and introduction of a strong Group brand
Highlighting expertise to establish itself as a leading knowledge brand
Targeted increase in synergies between the Consulting, Academy and Hosting divisions
IT
Telecommunication
Secure and free communication in the digital world: this is more relevant today than ever before. Heinlein is the partner for companies, public institutions and private individuals.

With open source DNA and over 30 years of experience, the 100+ highly qualified Linux experts offer IT support and infrastructure solutions. In the areas of consulting, academy and services, IT admins will find everything they need to enable and secure digitally sovereign communication.

The background to the restructuring and repositioning is the company's growth and brand management within the Heinlein Group. This includes subsidiaries and brands such as mailbox.org, OpenTalk and the SLAC conference in addition to previous sub-brands for business divisions.

As a first step, we simplified the brand architecture and bundled the business divisions under the Heinlein brand. On the basis of various workshops, the brand identity was sharpened and the design was modernized digital first.

A concise color scheme, a clear structure and valuable content. The new brand design is the consistent further development of established elements. As a training provider, conference organizer and employer, Heinlein is deeply rooted in the German Linux community. This spirit is reflected in the new imagery and mirrors the familiar corporate culture.

Brand Imagery

The visual language of Heinlein Support conveys a personal and trusting atmosphere. The focus is on portraits that emphasize the human closeness and individual character of a personal contact person. These are complemented by authentic shots of everyday situations at the academy - whether learning, exchanging ideas or working together. 

Marketing assets

Heinlein Support's marketing assets cover a wide range of touchpoints. From engaging course presentations to digital communication tools. Whether analog, digital or physically in the room - each implementation helps to create a consistent and professional brand experience.

SLAC Admin Event

Over 140 IT experts will meet to exchange experiences and update their knowledge at the Secure Linux Administration Conference (SLAC) in Berlin. The focus will be on secure and professional Linux server operation as well as the challenges of day-to-day administration.
Brand Drivers
Positioning

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Portfolio

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Experience

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Testimonial
"Strengthening the brand means leading Willers into the future. Elevate has challenged and accompanied us on this path. Strategy, culture and brand unfold their impact every day and make our vision tangible - both internally and externally. Experiencing this transformation now is fantastic!"
Peer Heinlein
Founder & CEO
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AI Activation Framework
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