Elevate Partners
ELVP
ELVP

Ambright

Business Drivers
Going to market with a unique technology in design-oriented industries.
Positioning as a brand for highly customized lighting solutions
Building and inspiring the global design community
Design
Engineering
Ambright is one of the most progressive companies in the renowned industry and architecture customers, the company develops individual lighting solutions. With "Printed-Light", Ambright offers a unique technology for printing light points over large areas on numerous materials. Free in the design of the motif, scaled over a large area and individually controllable, the brand offers a new dimension of staging possibilities for the industrial and creative sectors.

Ambright develops lighting technology for the digital age. The combination of LED technology, Industry 4.0 and individual product results heralds a new era in lighting design. Around the core value of "fascination", Elevate positions the brand as a hybrid of a development company for industrial customers and an innovative sparring partner for the creative industry.

Printing light - in all shapes, sizes and regardless of the material. The aim was to express the complexity of the intelligent technology in a simple and fascinating way, to present it in an understandable way and also to find the right contacts in a wide range of industries.

The creative diversity of Printed-Light® is reflected in the new design: the light spot as the basic design element. The brand staging includes the corporate elements, imagery, infographics, product design, website, product configurator, print media, trade fair and the redesign of the 900 m² office.

Rethinking light

The website communicates the technology and design potential of Printed-Light® and appeals to a wide range of customers. It makes Ambright's unique technology and range of services accessible to business and creative decision-makers and shows inspiring cases from leading brands such as BMW, Swarovski and Vitra.

Design and technology become one.

Various light installations were created to demonstrate the infinite creative potential of printed light technology. These included "Liquid Light", the interactive lighting concept on 600 square meters at the Ambright headquarters, and "Disruptive Lighting", the kinetic light sculpture for the market launch at Light an Building. The installations also impressed jurors of the Iconic Architecture Award, the German Lighting Design Award, the German Corporate Design Award, the IF and the German Brand Award.
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Client Testimonial
"Elevate knows how to scrutinize brands and develop them with vision. The joint positioning of Ambright underlines the entrepreneurial aspiration to convey and ultimately create values. The feedback from our customers today confirms our early decision to work with the broad-based team."
Dr. Florian Ilchmann
Founder & CEO
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